Marketing automation is impersonal and lacks a human touch 🤖 [Video]

In this week’s episode of Engage And Thrive, I’ve given you some tips about how you can ensure your marketing automation is set up for human success. I’ve also gathered a list of touch points I believe you can automate and it can save you, and your team a load of of time, as long as you remember to write good human-first content!

For additional details and resources mentioned in the show notes, you can check out my website: https://taelon.co.uk/thrive

📝 Vocab 📝
CRM – Customer Relationship Management
AI – Artificial Intelligence
Segmentation
Lead Scoring
Personalisation
Target Customer / Ideal Customer Profile
Omnichannel

Let’s embark on this journey to survive and thrive in the business landscape together. 🖤

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🎯 Key timestamps 🎯
00:00 Misconception
00:12 EAT intro
00:13 Myth bust
01:37 Vocab
03:59 #1 Journey mapping
08:34 #2 Personalisation through data
10:09 #3 Tools for automation
12:22 Wrap up