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Robert Downey Jr’s Broadway debut ‘McNeal’ utilized Artificial Intelligence to create a theatrical immersive experience. Projection designer Jake Barton shows us how. [Video]

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Interactive and Immersive Marketing

Robert Downey Jr plays an acclaimed novelist with an unhealthy relationship with Artificial Intelligence in ‘McNeal’. Projectionist and designer, Jake Barton, was tasked in creating the visually immersive element of the play to not only harness the essence of AI, but utilize it within the art itself.

McNeal is now playing at the Lincoln Center Theater through 11/24.

Kristy Puchko is the Film Editor at Mashable. Based in New York City, she’s an established film critic and entertainment reporter, who has traveled the world on assignment, covered a variety of film festivals, co-hosted movie-focused podcasts, interviewed a wide array of performers and filmmakers, and had her work published on RogerEbert.com, Vanity Fair, and The Guardian. A member of the Critics Choice Association and GALECA as well as a Top Critic on Rotten Tomatoes, Kristy’s primary focus is movies. However, she’s also been known to gush over television, podcasts, and board games. …

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