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Robert Downey Jr’s Broadway debut ‘McNeal’ utilized Artificial Intelligence to create a theatrical immersive experience. Projection designer Jake Barton shows us how. [Video]

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Interactive and Immersive Marketing

Robert Downey Jr plays an acclaimed novelist with an unhealthy relationship with Artificial Intelligence in ‘McNeal’. Projectionist and designer, Jake Barton, was tasked in creating the visually immersive element of the play to not only harness the essence of AI, but utilize it within the art itself.

McNeal is now playing at the Lincoln Center Theater through 11/24.

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