Netflix is quietly erasing a new format that aimed to change how we watch TV [Video]

It was billed as revolutionary but now Netflix appears to be abandoning plans to make interactive entertainment a staple of its content offering.

These titles allowed viewers to participate in the story by making a series of choices that determined the outcome of the overall narrative, but the streaming giant is very quietly removing 20 of their 24 interactive movies and shows from their platform.

The only remaining interactive titles that will still be available to watch on Netflix are the very popular Black Mirror: Bandersnatch, the star-studded Unbreakable Kimmy Schmidt: Kimmy vs the Reverend, and the Bear Grylls survival shows Ranveer vs Wild and You vs Wild.

Netflix’s very first interactive title, Puss in Book: Trapped in an Epic Tale, premiered all the way back in 2017, some seven years ago.

It kicked off the streamer’s experiments with the new format that aimed to hit consumers as something between TV programming and video games.

These sorts of …