The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads

Escorts Kubota enlists AI to reinvent railway, construction, and agriculture [Video]

Categories
AI Behavioral Targeting

As a diversified corporation in India, Escorts Kubota is implementing artificial intelligence, machine learning, and automation to transform their traditional industries for the future.

Credit: Anil Kakkar / Escorts Kubota

CIO Anil Kakkar is heading up an ambitious transformation agenda at Escorts Kubota, in which the Indian multinational conglomerate seeks to reinvent its three traditional business lines: agricultural products and implements, construction equipment, and railway equipment and parts.

Kakkar and his IT teams are enlisting automation, machine learning, and AI to facilitate the transformation, which will require significant innovation, especially at the edge. For example, for its railway equipment business, Escorts Kubota produces IoT-based devices such as brakes and couplers.

“How can we make those products smarter by generating a lot of data? So that this data can be consumed by the railways to ensure there should not be a failure while that train is running,” says Kakkar, who recognizes that implementing AI and ML goes …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos