The benefits of virtual events and how to run them [Video]

The past two months have seen a shift in the way people engage with friends, family and even brands. Platforms like Zoom have become an increasingly popular way for consumers to engage with their friends and family, and for brands to host virtual events where they would normally offer offline ones – for example, weekly pub quizzes.

While virtual events are the norm right now, they offer a unique way for brands to promote their products and services and engage with relevant audiences – benefits which are relevant as part of a long-term marketing strategy.

With lockdown restrictions slowly but surely easing off, by 2021 it is likely that large scale events will be back on the agenda for many businesses.

Rather than discarding virtual events when this does happen, it may be that there is a place for them in your marketing plan.