World Singles Day: 5 Things to Know About the Celebration [Video]

• Singles’ Day, celebrated on November 11, originated at Nanjing University in 1993 as a way to reduce social stress related to marriage
• It has evolved into a global phenomenon, with significant marketing campaigns and massive sales, especially in China where it’s akin to Black Friday
• The day is also celebrated as a way for singles to embrace and enjoy their status, often marked by special events and self-indulgence

Singles’ Day, celebrated on November 11, is an increasingly popular holiday that has transcended its origins in China to become a global phenomenon.

Legit.ng looked at five key things to know about this unique celebration:

1. Origin and Purpose

Singles’ Day originated in China at Nanjing University in 1993. It was created to reduce stress related to social issues, particularly the pressure to marry.

The date, 11/11, was chosen because the number one resembles four solitary individuals, symbolizing …