Balancing Marketing and Messaging in Times of Crisis [Video]

You certainly don’t need me to tell you that it’s been a wild past few weeks, months, years. Whether it’s natural disasters and extreme weather events, breakout diseases and pandemics, atrocities and acts of violence, a raw political climate, the Dodgers winning the World Series…there’s always something that pricks at our conscience or compels our attention.

An interconnected world means that crises that were once in a far-flung corner of the globe are now just a click away. It used to be said that “all politics is local,” but that’s only part of the truth: everything now is local. Just ask your social media algorithm.

For every business in any industry, it can understandably be difficult to navigate marketing ourselves appropriately, knowing that we’re often sending our messaging into a whirlwind. Or deciding how, when or if we should speak to any number of situations happening in our world.

How do we balance our business objectives with …