NYX combines AR, AI and machine learning to redefine digital beauty engagement [Video]

Winning Best GenAI Experience as well as Gold in the Fashion & Beauty category at The Drum Awards for Digital Experience is NYX Professional Makeup. Here is its award-winning entry.

Gen Z is a generation in constant flux, exploring who they are and experimenting with their identity. Along this journey, makeup plays an important role. It provides a universal language for self-expression, helping them externalize who they are today. But it can be challenging to find affordable expertise, and products that move as fast as they do. NYX Professional Makeup challenged us to create a beauty tool that vibed with their evolving style.