How Audible and Twitch used AI to introduce new audiences to Nineteen Eighty-Four [Video]

Winning Gold in the Innovation category at The Drum Awards for Digital Experience is Twitch Brand Partnerships Studio with its ‘Truth HQ: The Revolution Will Be Livestreamed’ work for Audible. Here is the award-winning case study.

This year marks the 75th anniversary of George Orwell’s dystopian classic Nineteen Eighty-Four. Four decades after the story’s setting, Audible sought to engage a new generation of listeners by launching an Original audio adaptation starring Andrew Garfield, Cynthia Erivo, Andrew Scott, Tom Hardy and Romesh Ranganathan.