Why Rika lent its expertise to maturing Kensington Mortgages digital estate [Video]

Winning Gold in the Experience Platforms category at The Drum Awards for Digital Experience is Rika for its work with Kensington Mortgages. Here is the award-winning case study.

Kensington Mortgages aimed to reinvent itself as a modern, customer-centric digital company. The primary goals were to enable engagement with end-customers by developing a direct-to-consumer platform, streamline operations by consolidating multiple outdated sites, and leverage data-driven insights for better customer profiling and journey analytics.

Progress Sitefinity was the Experience platform of choice, implemented by long-term partner Rika.

The first step was consolidating Kensington’s digital estate on to a single, multi-site Sitefinity instance. Platform security improved with a single codebase, reducing maintenance overheads.

The next crucial step was integrating the Customer Data Platform (Sitefinity Insight). This enabled on-site personalization, audience segmentation, journey analytics, and A/B testing, allowing real-time learning of visitor behavior to optimize content performance and deliver qualified leads to Kensington’s preferred mortgage brokers.

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Tags Customer Analytics, Customer Analytics AI, Customer Behavior, Customer Insights, Market Segmentation