The Weeknd teases ‘Open Hearts’ immersive music experience [Video]

The journey to The Weeknd’s album arrival continues with the announcement of an immersive music experience titled “Open Hearts” arriving ahead of Hurry Up Tomorrow, the forthcoming conclusion to his trilogy.

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In collaboration with Apple, the project, set to debut on Friday, November 15, will be available exclusively via Apple’s Vision Pro augmented reality headset and in select Apple stores.

Apple describes it’s Immersive Video Experience as “a remarkable storytelling format that leverages 3D video recorded in 8K with a 180-degree field of view and Spatial Audio to transport viewers to the center of the action.”

Teasing what’s to come, the “Open Hearts” announcement arrived with a 39-second trailer that begins with an ambulance speeding down a tunneled street followed by various scenes of The Weekndlooking worried, a mirrored sunset cityscape, a never-ending rural road, galloping horses, the XO founder opening double doors …