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Were Eating Microplastics Every Day, Actor Daniel Dae Kim Warns in WWF Video

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Video Analysis for Marketing Insights

Recently WWF released a new video that uses wry humor to demonstrate the pervasiveness of plastic pollution, especially in the food we eat, ahead of the crucial final round of negotiations for a legally-binding global plastic pollution treaty, otherwise known as INC-5. 

In the video titled “Daniel’s Kitchen”, Korean-American actor Daniel Dae Kim initially seems to be teaching viewers how to make gimbap, a popular Korean dish. But as the scenes unfold, we see that the gimbap’s key ingredients, which include seaweed, rice, carrots and eggs, have been replaced with everyday plastic waste that can now be found everywhere, such as a trash can liner,  toothpaste caps, single-use plastic cups, and parts of a plastic lid. 

It’s a grim reminder of the ubiquity of plastic, as well as how disposable these plastic items have become in daily life. When they break down into microplastics, they can leak into our natural environment and even seep into the …

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