Discover strategies, insights, and best practices for running attention-grabbing CTV campaigns across EMEA, in a new report from StackAdapt.
StackAdapt’s new report ‘The Ultimate Guide to Connected TV Advertising’
Why CTV advertising is on the rise
Streaming services and internet-enabled devices have transformed how viewers consume content, leading to more frequent shifts between traditional and digital formats. People now watch their favorite shows, movies, and sporting events on connected TV (CTV).
In Europe, 86% of consumers use CTV, with viewership peaking in Spain, followed closely by the UK. Download our guide to gain a comprehensive understanding of CTV advertising in EMEA.
Programmatic offers major opportunities
To optimize their budgets, advertisers are moving beyond traditional, manual buying methods, increasingly favoring programmatic strategies.
In 2023, more than 90% of CTV advertising spend was traded programmatically.
By 2025, this number is projected to climb to 93.6%.
This shift is fueling extraordinary growth in CTV ad investments, with UK ad spending expected to …
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