Adobe Brings Even More Generative AI to Adobe Stock [Video]

Artificial intelligence is playing an increasing role across many genres of photography, but few feel the impact of AI more acutely than stock photography. Whether outright generating images or editing them with AI, Adobe has, unsurprisingly, fully embraced its Firefly AI technology within Adobe Stock.

Adobe’s latest AI-powered Stock enhancements aim to make it easier for customers to find the perfect content for their needs, and that means using Adobe Firefly Image Model 3, Adobe’s latest Firefly model, to augment existing Stock content.

Similarly to how Getty Images just added generative AI to its platforms to quickly remove backgrounds from product shots, making it easier for people to craft the optimal content for their needs, Adobe added new tools to change existing Stock assets to fit specific client demands.

Before licensing the image, all Stock customers can now perform a range of “Generative Edits” to Adobe Stock images, including photos and illustrations. These features were rolled …