Here’s a path to fixing Cowboys and Dak Prescott. And no, it’s not Deion and Shedeur Sanders WSOC TV [Video]

Highly paid, highly followed talking heads will talk. Most especially about the Dallas Cowboys.

It’s the low-hanging fruit of morning talk show ratings. Say something wild or controversial about the Cowboys in the early a.m., then spin that morning opinion into a debate on a noon show. Once you have that, take that second opinion and program it for the afternoon to evening cycle — and suddenly you have a useful single-serving day echo chamber that draws in the social media aggregators and highly interactive programming across all of your platforms. Cable sports network … podcasted versions of that show … ancillary podcasts … website posts … social media traction … clicks and impressions … and some numbers to sell to your advertisers.

It’s the Dallas Cowboys media math.

And if we’re being honest? Throw in columns on the internet, too. Let’s not be disingenuous and preclude ourselves from that group of outlets that tends to …