How an integrated PPC & SEO strategy got more mileage out of Swarovskis media budget [Video]

Winning Gold award in The Drum Awards for Media in the SEO and PPC Integrated category is Jellyfish for Swarovski. Here is the award-winning case study.

Search marketing today is complex. Soaring media costs, rapidly evolving consumer behavior and fragmented data mean that brands are continually looking for new ways to maximize their potential and stay ahead of the curve.

Pay-per-click (PPC) and search engine optimization (SEO) teams are typically divided, reporting to different departments with separate key performance indicators, targets, tactics and measurement tools – ultimately stifling any meaningful traction through the search marketing.

Impacted by economic uncertainty, low consumer confidence, poor spending ability and rising costs, leading jewelry and accessories brand Swarovski partnered with global digital marketing company Jellyfish to unleash the power of search. Together, they embarked on a journey with the shared vision that PPC and SEO are stronger together.

The partnership aimed at elevating the …

Tags Marketing Automation, Marketing Objectives, Marketing Success, Marketing Tactics, Marketing Tools