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How Strategic Response Management impacts BlackRocks bottom line [Video]

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Interactive and Immersive Marketing

There are certain mandates that cannot be won without going through the RFP stage, which is why so many asset management firms invest in Strategic Response Management (SRM). That and the fact that a high percentage of revenue involves proposals at BlackRock.

According to Kristen Carloni, Global Head of Aladdin Business Proposal Strategy at BlackRock, the Responsive SRM Platform allows her team to work efficiently while impacting revenue: “Because we were leveraging technology, we didn’t have to hire a single person, and were still able to significantly increase our output and contribute millions in additional revenue to the bottom line.”

Kristen was a featured speaker at Responsive Summit24 — the virtual conference for SRM, available now on demand. Watch her keynote session below and keep reading to learn how Kristen is driving increased impact by activating SRM at BlackRock.

Using SRM to impact revenue and boost your career

At BlackRock, the world’s largest asset manager, Kristen leads one of several decentralized teams that manage RFPs for the …

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