Why its time to go beyond customer acquisition [Video]

Read this guide to learn targeted engagement tactics that will activate your new customers.

Braze’s ‘Acquisition in Action’ report

Brands need a consistent pipeline of new customers to grow their businesses, but that’s not all that matters. With acquisition costs on the rise and customer expectations growing, marketers need to focus on activating their customers through continuous engagement.

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What’s the difference between acquisition and activation? While acquisition focuses on adding net-new customers to your audience, activation nurtures those new customers into engaged, loyal ones.

In its guide Acquisition in Action, Braze has revealed key strategies marketers at top brands use to motivate customers to stay engaged, plus have identified the pitfalls many go through when creating their acquisition strategy.

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Smart ways to acquire new users: You may already be working to grow your audience, but a little extra planning can make those efforts more sustainable. Check out these effective use cases to …

Tags Customer Insights, Customer Journey, Customer Success