Adobe has partnered with influencer Benny Blanco on a Create Anything campaign to promote its content software.
The “Create Anything with Benny Blanco featuring Adobe Express” campaign features a seven-minute video in which Blanco visits Mariscas 4 Vientos.
Blanco talks with its owners, learns about the restaurant’s history and prepares food — while also using the Adobe software to create content for the business.
The video shows the digital makeover and the restaurant naming a menu item for Blanco. Adobe is also sharing shorter content on social media with Blanco that showcases the Express features.
Acclaimed music producer Blanco is also a cookbook author and recently appeared in a People list of the sexiest men alive.
“We are working with him on how we can help small businesses with their marketing, bring new pizzazz to what they are doing, or just want to figure out a way they can get their story out there with a product …
