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Sony Is Bringing AI To Its Developments [Video]

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AI Behavioral Targeting

Sony is trying to keep up with the times by actively engaging with AI. We saw this first with the use of the new PSSR Up-scaling used by the PlayStation 5 Pro. Now Sony is reportedly hiring machine learning engineers to help it advance its development processes. 

This was first spotted by Tech4Gamers who reported that they had seen a surge in Sony’s job listings related to AI. It’s no wonder as AI has the potential to massively reduce developers workloads. The focus of AI in this regard will be to detect bugs and errors in game code. Hopefully reducing development time.

Sony has started actively hiring engineers with expertise in machine learning to bolster its gaming development capabilities. This approach aligns with Sony’s broader strategy of integrating AI-driven technologies across its platforms. We’ve all read about how Sony has begun using Ai-based upscaling to enhance graphics, helping to render games in 4k like quality. Without …

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