Doing it alone will make you suffer Empress Gifty on hiring professionals [Video]

Gospel musician Empress Gifty has emphasized the importance of professional marketing and sponsorship management in building a successful music career.

Speaking with host Mike 2 on Adom FM’s Entertainment Hall show, she shared lessons she has learned over the years about branding and the business side of the industry.

“I didn’t understand sponsorships at first… I have learned that there are people who know how to write for sponsorships… sometimes we think the sponsors are wicked, but a good marketer will give you the results. In your team, you need a marketer, someone that can sell your brand.”