Heartfelt Christmas Campaigns : gifting hour [Video]

John Lewis introduces a heartfelt new Christmas campaign dubbed the Gifting Hour. The marketing campaign follows a character named Sally who is a young woman looking for a gift for her sister Lauren in John Lewis before the store closes in 15 minutes. The search takes her through a magic portal which leads her to their childhood home’s attic.

She goes through a nostalgic experience as she relives precious moments with her sister. It then takes a more emotional change when Sally comes along with their late mother. She shares a deep and festive moment as the music creates a more emotional pull with an acoustic version of Sonnet by The Verve performed by Richard Ashcroft.

Image Credit: John Lewis