The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

AI and humans: Will the technology end up replacing us? [Video]

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AI Content Generation and Curation

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Artificial intelligence (AI) has bested humanity on several fronts: at calculations, at games like Jeopardy!, StarCraft, and chess, on a simulated dog fight against a real Air Force pilot ‘flying’ an F-16 Viper fighter jet, and more. A recent study even found that the technology can successfully identify weak points in human behaviors and habits — and leverage this intel to manipulate human decision-making.

AI, however, is entirely dependent on the data we give it. Feed the system the wrong amount of data or biased datasets, and the AI itself will end up inaccurate or flawed. Technology research and consulting company Gartner predicts that, through 2022, 85 percent of AI projects will deliver erroneous outcomes.

AI is also incapable of human emotions and human creativity. AI can’t empathize, feel compassion, deal with the unknown, and can’t produce any creative work without first being trained …

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