Survey: Designers Embrace AI with Caution, Resulting in Positive ROI | PR Newswire [Video]

Concerns about bias and ownership persist, but AI is increasingly viewed as a powerful tool that enhances, rather than replaces, human creativity

, /PRNewswire/ — A new survey conducted by Santa Cruz Software reveals artificial intelligence (AI) is radically reshaping the design sector. Among the over 400 U.S.-based graphic designers surveyed, an impressive 98% report their daily workflows have changed due to integrating AI tools. The survey highlights that designers are not only adapting to these advancements but also benefiting significantly, with 91% noting a positive return on investment (ROI) from AI adoption. Among creative directors, 72% envision AI as a powerful assistant that enhances, rather than replaces, human creativity—illustrating a collaborative future for designers and AI.

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To stay competitive in their field, 93% of designers have pursued AI training in an evolving AI-enhanced design landscape. Current usage trends show designers are using a variety of AI tools: 67% of respondents use image and video generation tools; 51% leverage AI for …