7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads

Bunnings facial recognition use defended over violence prevention methods [Video]

Categories
AI Behavioral Targeting

Bunnings says it will seek a review of the privacy commissioner’s determination that it breached the privacy of hundreds of thousands of customers using facial recognition technology (FRT).

The company said it would go to the Administrative Review Tribunal, arguing the technology’s use appropriately balanced privacy with the need to protect staff against violent and organised crime.

Between 2018 and 2021, Bunnings took the data of customers’ faces and compared them against a database of individuals the company had deemed a potential risk due to past crime or violent behaviour.

“We know that some 70 per cent of incidents are caused by the same group of people,” Bunnings managing director Mike Schneider said.

Loading

“While we can physically ban them from our stores, with thousands of daily visitors, it is virtually impossible to enforce these bans. FRT provided …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos