The human side of B2B marketing: How audience intelligence can uncover the real people behind the data [Video]

November 19, 2024

That CEO, manager, or the content marketer that you’re targeting, you may refer to them in sales as the “the decision makers” or the gatekeepers, influencers or blockers and you might view them as that way too – but in the end they’re real people. There is much more than someone just signing a contract, or the end user of your product.  

On most B2B sales calls with those people, the first thing you probably try to do is connect with them on a personal level, before jumping right into business. So why isn’t this the case in B2B marketing?

Many B2B marketers struggle to connect with these audiences because they are focused on their titles, or their place in the business.

But if you want to be successful, you have to view them as humans, and not reduce them to their job vocation. 

I get so many automated Linkedin messages for Marketing tools, …