How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

New Study by Package.ai Reveals Over 75% of U.S. Big Box Retailers stuck with dated technologies due to fear of “Rip and Replace” | PR Newswire [Video]

Categories
AI Behavioral Targeting

, /PRNewswire/ — A recent nationwide study shows that 75% of U.S. home-furnishing retailers are hesitant to upgrade to modern technology, citing “rip and replace” fears as a significant barrier. This concern is particularly prominent among retailers in industries like Home Furnishings, where seamless, cross-channel customer experiences are now essential to meet consumer expectations.

This reluctance to modernize poses risks to retailers, in an era where consumer standards are increasingly set by online giants like Amazon and Wayfair. According to the study, many retailers with legacy platforms still operate in silos in areas like last-mile logistics and customer engagement – whereas streamlining these two into one customer centric view is the modern, up to date way of achieving customer satisfaction.

The key findings of the study:

  • Rip and Replace Concerns: 77% of surveyed retail leaders cited the daunting process of replacing legacy systems as a primary reason for clinging to outdated technology.
  • Cost and Timeline Barriers: …
How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads