New Malwarebytes Research Unmasks Baby Boomers’ Deep Concerns Over Privacy and Security of Gen AI Tools | PR Newswire [Video]

Research highlights broad distrust of GenAI among Baby Boomers; technology seen as a bigger threat than social media platforms

, /PRNewswire/ — Malwarebytes, a global leader in real-time cyber protection, released new research sharing the deep concerns of Baby Boomers around generative AI (Gen AI) tools and platforms. The research highlights a widespread distrust of Gen AI, as individuals between the ages of 60 and 78 increasingly see these tools as a greater threat to personal data than traditional social media platforms. An overwhelming 82% of participants expressed concern about the security and privacy of their personal information when using AI tools.

The findings arrive at an important time for consumers, as AI developers increasingly integrate their tools into everyday online life—from Meta suggesting that users lean on AI to write direct messages on Instagram, to Google forcing users by default to receive “Gemini” results for basic searches, to Apple packaging its …