Ram Brand Evolves ‘The Calling’ Campaign During Football Season With J.J. Watt | PR Newswire [Video]

, /PRNewswire/ —  

• Thirty-second “Wiser” spot features J.J. Watt and puts a spotlight on the JJ Watt Foundation, which provides funding to 6th-8th grade after-school athletic programs and organizations across the U.S.
• “Wiser” launches across broadcast, digital and the Ram brand’s social media channels
• “Wiser” follows up the newest spot within Ram brand’s “The Calling” campaign
• Ram is an official sponsor of the College Football Playoff

Ram launched the latest evolution of the brand’s “The Calling” marketing campaign with a new video featuring football superstar J.J. Watt. The commercial, “Wiser,” centers on the new 2025 Ram 1500 Limited with the new High-Output 3.0L Hurricane engine and the brand’s sponsorship of the College Football Playoff. The marketing campaign, called “Wiser,” shines a spotlight on Watt’s post-football calling as founder of the JJ Watt Foundation, which raises funds for after-school athletic programs and organizations for 6th-8th grade students across the U.S.

“The Ram brand’s defining tenet is ‘built to …