How Are Americans Gifting this Holiday Season? Omnisend Shares 2024 Holiday Gift Giving Trends | PR Newswire [Video]

Get ready, mom and dad: survey reveals parents top the list of who shoppers are shopping for this year, followed very closely by spouses. Kids rank third!

, /PRNewswire/ — With Black Friday quickly approaching, ecommerce marketing platform Omnisend released insights on how Americans plan to gift this season, from admitting to self-gifting, to describing why they blow the budget when participating in group gift exchanges.

Topping the list of surprises is who the gift recipients will be: parents are first on the list of who Americans are shopping for this holiday season, with 51.24% of respondents saying mom or dad are on their list, followed closely by their spouse at 50.83%. Children are not far behind at 49%, but it marks a new trend that indicates the holidays are not actually mostly for children. Twenty-seven percent of survey respondents also said they’d be shopping for pets this year.

Overall, Americans plan to …