3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Rockstar Games Is Footing The Bill For Max Payne 1&2 Remake’s Development and Marketing [Video]

Categories
Video Analysis for Marketing Insights

Remedy may be good at making games, but their partners in this project are not so good.

Remedy revealed something quite interesting about Max Payne 1&2 Remake, but maybe it’s not so surprising.

As reported by Rockstar Intel, Remedy’s COO Johannes Paloheimo revealed that Remedy is satisfying Rockstar with their work on these remakes so far. In Paloheimo’s words:

“We have a great relationship with Rockstar and our development team is delivering well against the very high expectations set by Rockstar and Remedy on the project.”

Paloheimo discreetly revealed with the slide that is our cover image for this article, that Rockstar is paying for both the development and marketing for Max Payne 1&2 Remake. This is a boon for Remedy, who isn’t getting the financial success they deserve in proportion to the studio’s talent and achievements.

It’s also revealing about Rockstar and their parent company Take-Two Interactive. We are talking about the same Take-Two Interactive who closed the game studios Roll7 and Intercept Games, …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads