What Is BOFU? Understanding Everything To Know About Bottom Of Funnel [Video]

What Is BoFu (Bottom Of Funnel)?

Bottom of Funnel (BoFu) content is designed for the purchase stage of the buyer’s journey, reflecting the lower part of a sales funnel. This stage involves targeted marketing actions, such as consultations and live demos, to engage potential customers effectively.  BoFu content is specifically tailored to address the needs and concerns of individuals who are ready to make a purchase decision.

At this point in the buyer’s journey, potential customers have already gone through the awareness and consideration stages. They are aware of their problem or need, have considered different solutions, and are now looking for the best option to solve their problem.

The Most Common Types Of BoFu Techniques

At this stage of the sales funnel, prospects are well-informed about how their challenges can be addressed. Therefore, your Bottom-of-Funnel (BoFu) strategies should focus on demonstrating why your offering is superior to competitors’. Unlike Top-of-Funnel (ToFu) and Middle-of-Funnel (MoFu) approaches, BoFu relies less on content and more …