This Massachusetts shop is offering free coffee for dancing customers | Money [Video]

(CNN) — A coffee shop in Middleborough, Massachusetts, went viral overnight for offering free coffee to customers who entered the shop while dancing.

A video of customers participating in the promotion was posted on Coffee Milano Café’s TikTok account on Monday and has since been viewed over 5 million times as of Wednesday afternoon.

The viral post highlights how businesses are finding new customers by amping up their online presence, moving away from traditional marketing methods that are not delivering the same reach anymore.

Owner Josh Rashid told CNN that business picked up after the video was posted, attracting curious new customers while delighting cafe regulars.

“We’re a small little town here in Middleborough, and it’s fun. A couple of people were in the store when it happened, and they came in the next day and said, ‘Oh my gosh, I saw your video on my For You page,’” he said.

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