Simone Biles, Chris Paul Star in Dick’s Sporting Goods Campaign [Video]

Dick’s Sporting Goods, with the help of Simone Biles, Dak Prescott, Chris Paul and Quinn Ewers, launches a holiday campaign produced in partnership with Bolded, OBB Media’s recently announced branded content division.

The Dick’s campaign is another way that brands are getting creative with how they reach consumers, besides the traditional commercials.

The decorating challenge will run as 60- and 30-second broadcast commercials and digitally as 3-4 minute short episodes on Dicks.com, YouTube, streaming and social media.

“This campaign represents a new and creative way for brands to connect with audiences through community-driven content,” said OBB Media founder and CEO Michael D. Ratner. “The opportunity for Texas customers to see, touch, and experience the designs of their favorite athletes in Dick’s stores across the state after seeing it in the content distributed wide is what makes this 360-degree strategy so meaningful.

“We believe the most successful brands today are those who lead with their communities, …