Are We Entering the Age of Interactive TV? [Video]

Once upon a time, TV was a passive experience.

You turned it on, plopped down on the couch, and let the story unfold without lifting a finger.

But then came shows like Black Mirror: Bandersnatch, which flipped the script and handed the reins to the audience.

Suddenly, viewers were making decisions for characters, shaping outcomes, and realizing they didn’t have to sit back and watch anymore — they could steer the story.

Sure, it was a gimmick, but it planted a seed.

Now, with technology evolving and our hunger for personalized content growing, interactive TV might be the next big thing. Or is it just a passing fad?

Before we dive into interactive TV, let’s take a moment to appreciate the OG of storytelling control: Choose Your Own Adventure books.

If you grew up reading these, you know they were the bomb. You weren’t just reading; you were living the story.

Deciding whether to explore …