Has Coca-Colas 2024 AI Holiday Ad Killed the Spirit of Christmas? [Video]

Coca-Cola unveiled its latest holiday advertisement, a minute and 19 second commercial titled “Secret Santa,” created entirely using artificial intelligence (AI). This innovative approach aimed to modernize the brand’s traditional festive campaigns, which have been a staple since the 1990s. However, the AI-generated ad has sparked significant controversy and mixed reactions from audiences worldwide.

The AI-Generated Advertisement

The “Secret Santa” commercial features a convoy of Coca-Cola’s iconic red trucks traversing a snowy landscape, delivering bottles of Coke to a festively decorated town. The ad pays homage to the company’s classic Holidays Are Coming campaign from 1995, which depicted similar scenes of illuminated trucks spreading holiday cheer. Notably, the new ad includes a small disclaimer stating it was “created by Real Magic AI,” indicating the use of AI technology in its production.

Public Reaction and Criticism

Upon its release, the AI-generated ad faced substantial backlash from viewers and critics alike. Many expressed disappointment, describing the commercial as “creepy,” “ugly,” and lacking the …