How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Cambodia Post uses what3words for precise deliveries [Video]

Categories
AI Behavioral Targeting

From the bustling alleyways of Phnom Penh to remote communities spread across vast forests, wetlands and countryside, Cambodia’s diverse landscapes can pose challenges for e-commerce and delivery services. Street addressing has typically struggled to reach the most remote parts of Cambodia, with residents relying on landmarks to describe their location. Addresses can also become outdated or even inaccurate due to the rapid expansion of urban areas. Without precise addresses, delivery drivers depend on phone calls and very detailed instructions from customers, leading to inefficiencies and frustrations for both parties, ultimately hindering the overall delivery experience.

what3words provides a simple solution. The system has divided the world into a grid of 3m x 3m squares, and assigned each square a unique combination of three words: a what3words address. Now, every apartment building entrance, market stall, parking space and meeting spot on a beach has its own what3words address, enabling users to …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos