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Interrogating the retailer, platform and publishing relationship, the From Linear to Connected: Connected TV Reshaping Retail-Media Partnerships masterclass explores how connected TV will evolve in the future and what this means for marketing inventory and viewer experience. Chris Riegel leads an informed and enthusiastic discussion with Christian Zimmer (Teads Deutschland GmbH), Claire Hunt (Atonik Digital, former Amazon Prime Video Channels) and Jayesh Rajdev (ITV).
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Video | From Linear to Connected: Connected TV Reshaping Retail-Media Partnerships [Video]
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