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Sonic 3’s New Trailer Is Ready to Live, and Learn [Video]

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Video Analysis for Marketing Insights

Sonic fans saw the trailer was coming thanks to a cool bit of Sega Genesis marketing.

This year has been a decent on as far as video game adaptations go and the new trailer for the highly anticipated Sonic the Hedgehog 3 film, starring Keanu Reeves as the iconic villain Shadow, promises to be the cherry on top.

First off, here’s the new trailer, giving us a great new look at the movie:

While the new Sonic trailer came as a surprise for the normies of the world, die-hard fans saw the trailer coming days in advance thanks to Paramount Picture’s nifty bit of gameplay marketing. In the lead up to the trailer’s premiere, Paramount Pictures released a special Sega Genesis cartridge to influencers and members of the press. While the contents of the cartridge appeared to only have character posters and a cute little mini game wherein Shadow chases Sonic down a roadwhile riding a …

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