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Let’s rewind | Web Summit Portugal 2024 with JCDeceaux [Video]

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Programmatic Advertising

Let’s rewind | Web Summit Portugal 2024 with JCDeceaux

Get a glimpse of JCDecaux’s participation in the Web Summit in Lisbon, one of the world’s biggest tech conferences.

Through our JCDecaux experts, we got to dicover how innovative content and tech-driven displays can inspire and make a lasting impact: as the media landscape evolves, the latest technologies such as predictive AI, data, and programmatic are transforming audience engagement in Out Of Home.

We also provided the outdoor advertising coverage for the event with 21 digital solutions and a customised digital bus shelter which acted as a meeting point inside the venue.

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