Artificial intelligence (AI) is changing every single industry that is powered by data, including sports betting, an industry I’ve been involved with for nearly 20 years. Long gone are the days of old-school bookmaking where the spread was created by hand, manually adjusting the lines based on statisticians’ educated guesses. Today, both books and bettors have so much data at their fingertips and AI tools enable to crunch and automate this data, allowing for more betting opportunities, accurate decisions, and predictions.
“All of this data has made the options extremely broad for offerings, literally changing the landscape of a traditional Sportsbook,” shared sports betting expert Paris Smith of Life Winning and Defy the Odds, also former CEO of Pinnacle for 18 years.
“On the side of predictions, clients have more data and are able to challenge the book more effectively,” she said.
Jay Kornegay, who has served as VP of Race and Sportsbook …