Digital Marketing in 2024: The Good, The Bold, and The Viral [Video]

As 2024 draws close, it’s time to reflect on the marketing campaigns that defined the year. From leveraging cutting-edge technology to embracing bold risks and creating unforgettable viral moments, brands around the globe showed us the true potential of creative marketing.

In this roundup, we’ve categorized the year’s standout campaigns into three themes: The Good, The Bold, and The Viral. Whether it was a feel-good campaign that struck a chord with audiences, a daring risk that redefined industries, or a viral trend that dominated social media feeds, these stories highlight how impactful and innovative marketing can drive meaningful results.

So, let’s dive in and explore the marketing highlights of 2024!

The Good: Campaigns That Got It Right

These campaigns balanced creativity with results, earning consumer trust and measurable success.

1. Yum Brands’ AI-Driven Personalization

Yum Brands, the parent company of Taco Bell, Pizza Hut, and KFC, showed the industry how AI could …