How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

Conor McGregor lawsuit: Companies drop fighter after civil ruling [Video]

Categories
Video Analysis for Marketing Insights

LONDON, United Kingdom –

Two companies have cut ties with Conor McGregor after a civil court jury in Ireland ruled last week that he must pay nearly 250,000 Euros (US$257,000) to a woman who accused the mixed martial arts fighter of raping her.

Proximo Spirits, the owner of Irish whiskey brand Proper No. 12, will no longer feature McGregor’s name or image on the drink.

“Going forward, we do not plan to use Mr. McGregor’s name and likeness in the marketing of the brand,” the company told the Irish Independent newspaper.

Video game developer IO Interactive also ended its collaboration with McGregor, who had played the role of a fighter in the game “Hitman.”

“In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
12 Steps to Create Videos