What Is a Marketing Mix? How To Plan a Thoughtful Strategy [Video]

Gather round, children, because today’s lesson is an important one. We’re going back to school, but not for the same lessons you learned as a freshman in Marketing 101. Today, we’ll be discussing what’s changed, what hasn’t and what you should be doing about it in the 21st century. 

If you open up your textbooks to about 7 decades ago, when the basic marketing concepts we still follow today were originally crafted, you’ll find a section about your marketing mix. Sounds a bit like a cake recipe, doesn’t it? And that’s because it is. 

Like getting your cake mix right, when you perfect your marketing mix, you’ll garner higher engagement with the people you share it with, more positive perceptions and overall greater baking (or business) success. But, if you’ve been on Pinterest lately, you’ll know that cakes have become a lot more complex since the 60s — and so …