Despite Online Surge, Black Friday Remains Key for In-Store Sales [Video]

Retailers across the United States are betting big on Black Friday this year.

As holiday shopping kicks into high gear, this pivotal day offers brick-and-mortar stores a chance to win back customers seeking bargains and the unknown surprises that come with in-person shopping.

Even in a digital age, Black Friday continues to generate the highest in-store foot traffic of the year, according to retail tech firm Sensormatic Solutions.

“Black Friday is still an incredibly important day for retailers,” said Grant Gustafson, Sensormatic’s head of retail consulting and analytics.

“It’s important for them to be able to get shoppers into their store to show them that experience of what it’s like to browse and touch and feel items.”

The Evolving Role of Black Friday in Retail

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