7 Basic Storytelling Plots and How to Use Them in Your Video Content

From fairy tales to Oscar-nominated movies, many of the stories we tell each other revolve around a finite number of plots or conventions. Christopher Booker narrowed these down to seven basic storytelling plots in his book on why we tell stories (which took him over 34 years to write).

Just as brands can use archetypes as a shortcut to their values, which can then be conveyed easily to their audiences, these plots can help to create brand stories. The basics can then be transformed, turned on their heads and developed into a wide array of narratives that grab the attention of the reader or viewers. We thought that these frameworks would be a good starting point to help your video marketing campaigns storytelling

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