The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Data broker blunder: More than 600,000 sensitive files exposed in data services leak [Video]

Categories
AI Behavioral Targeting

There are companies whose entire business model is built around collecting personal data, including criminal records, employment details, addresses and more. They use this data to offer background check services to other businesses and individuals. However, while they profit from this information, they often fail to adequately protect it. Earlier this year, the National Public Data made headlines for failing to secure 2.7 billion records of people whose data it collected. Now, on a smaller scale, another data aggregator has exposed the personal information of 600,000 Americans.

ENDS TOMORROW: I’M GIVING AWAY A $500 GIFT CARD FOR THE HOLIDAYSEnter by signing up for my free newsletter.

What information leaked?

As reported by Website Planet, the exposed database contained 644,869 PDF files, totaling 713.1 GB of sensitive data. These documents mainly consisted of background checks but also included court records, vehicle ownership details such as license plates and VINs, and property ownership reports. The background checks …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads