NBC launches AI-backed rival to ESPN’s Manningcast as Mahomes’ Chiefs take on AFC foes in historic broadcast first [Video]

NBC is taking the fight to ESPN as the broadcasters look to offer fans the most unique viewing experiences.

The Monday Night Football Manningcast has been a huge win for ESPN.

Millions have tuned in to hear Peyton and Eli Manning discuss the games with guests during the broadcast.

And NBC is looking to tap into AI to offer its own simulcast.

The network will work with Genius Sports and EA Sports to create a Madden-themed broadcast when the Kansas City Chiefs take on the Houston Texans later this month.

Video game technology will be used during the live coverage of the Week 16 clash via the Peacock streaming service.

“We are excited to work with the NFL, EA Sports, and Genius Sports to offer fans the ability to watch Madden come to life like never before exclusively on Peacock, which has established itself as a home …