Jaguar hopes rebrand will appeal to a new generation of customers [Video]

• Jaguar has unveiled its new design philosophy and language which it sums up as Exuberant Modernism.
• It showed off a concept that showcases this thinking called the Type 00.
• The company also announced its new Jaguar Electrical Architecture which will be used in a four-door GT car being announced next year.

For weeks folks have been talking about Jaguar’s rebrand. The company shocked the motoring world when it showcased a new logo and brand identity in November and now we’ve been given a closer look.

On Monday the company showed off a new concept that is less of a car you might one day buy and more of a look inside of the minds of Jaguar designers.

The concept – for want of a better word – has been named the Type 00(pictured in header), a call back to Jaguar’s iconic “Type” vehicles of the old days. However, what’s more important is the shift the brand is forcing with this rebrand. It sure is radical but Jaguar needs it to …